time to level up
Long-term performance is built through consistent, informed decisions for individuals and not through generic plans
A healthy life is founded on good nutrition habits with long-term sustainability. This is the big picture. But when combined with personalised attention to detail on fuelling and recovery, these are the small margins on which successful performances are built.
Why athletes work with us
Personalised support from nutrition experts
We offer practical nutrition support grounded in evidence and tailored to individuals.
Evidence made practical
We translate research into clear, usable strategies that fit individual training demands.
Ongoing guidance and accountability
We provide direct support over time. We don’t leave our athletes to figure things out alone.
Immersed in a range of sports
Our team is made up of athletes and practitioners with over 40 years of combined experience in endurance events.
Who we're working with
Along with some incredible organisations, we're proud creators of the sports nutrition and coaching female athlete's modules for the Endurance Sport Coaching Institute (ESCI) - the gold standard of professional triathlon coach certification.
community
Join the community
We’ve recently launched our FuelClub community. It's the go-to nutrition community for endurance athletes - from your first run club to your A-race podium. In fuelClub we’ll be sharing advice, hosting workshops and bringing people together at live events.
What our athletes think
My 70.3 went really well. I followed your nutrition guidance and set a really good personal best. Thank you for your support & guidance. I have learnt a lot regarding the importance of nutrition when training and competing.
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choose from our packages
Essential nutrition coaching
Best for building consistency with simple, effective daily fuelling
Build consistent daily fuelling that supports your training and your life
£80 per month
Best for
- You want a clear plan and simple accountability
- You are in base training, returning to consistency, or want to stop guessing.
Included each month:
- Monthly check in and feedback with a clear action plan for the next four weeks
- Priority focus on the basics that move the needle: energy, carbs, protein, recovery habits, and routine
- Templates and resources to make decisions easier day to day
ELEVATED nutrition coaching
Best for athletes looking for personalised nutrition with structured performance coaching
Your complete coaching package. Daily nutrition aligned to training, session fuelling guidance, plus race support when it matters.
From £150 per month
Best for
- You are training for an event and want your daily nutrition to match your sessions
- You want confident fuelling in training and on race day
You want structured support, with flexibility for questions as they come up - You want a plan that evolves with your block, not a generic template
Included each month
- One coaching call per month
- Daily nutrition planning aligned to your current training phase
- Guidance on fuelling key sessions and day to day training sessions
- Support as you build towards races, including race nutrition planning and strategy
Ultimate nutrition coaching
Best for serious athletes seeking structured, strategic support
Senior led, proactive coaching for athletes who want sharper execution, smoother race builds, and experienced eyes on every key decision.
£250 per month
Best for
- You want proactive support through a build, not just answers when you ask
- You are preparing for an A race and want a race ready system you can trust
- You want structured rehearsal and testing, so race day feels calm and repeatable
- You value senior level strategy and decision making
Included each month
- Led by a Senior Performance Nutritionist or Director level Nutritionist
- Two coaching calls per month (typically fortnightly)
- Proactive review cadence through your build (we lead the check ins, not just you)
- Race Execution Pack for your goal event: carb load outline, breakfast, caffeine plan, on course schedule, contingencies, and checklists
- Planned rehearsal and testing protocol so your plan is proven in training
- Priority scheduling during peak and taper weeks